Is it being ranked first in Google? Is it driving traffic to your website? Is it being able to convert leads into paying customers?
The last question might seem ridiculous but I have had some clients ask me that, so maybe they are not the only ones asking. These questions are important for you to know before either contacting anyone promising to optimize their website or listen to any offers from anyone who’s promising to search engine optimize your website in a couple of days.
We get contacted by a lot of “SEO” companies out there promising they can take our website to the top spot on Google in less than a week (which is again, ridiculous) and I have had to sit down with clients who have fallen for such scams in the past just to explain to them how SEO works and how they got scammed out of thousands of dollars over something they didn’t understand how it works.
After having these meetings, I thought of writing this post so hopefully it can enlighten some of you out there and you don’t fall for these cheap scams.
Search Engine Optimization (SEO) in lay man terms is arranging your website in such a way that search engines such as Google, Bing, Yahoo and the rest can easily read the pages on your website and show them in the results whenever someone searches for something related to what’s on your website.
Now, how do you go about arranging/optimizing your pages in this manner?
There are several things you will have to do, I will name a few but elaborate on them in my subsequent post. So certain things you will need to look at are; your page setup, Meta tags, permalinks, content and also submitting and verifying your site to these search engines. These are all processes involved in optimizing your site for search engines.
All these are important trying to get your website to rank high in search engine results. Content provides the search engine with the keywords it’s looking for, well worded permalinks makes it easy for the search engines to read the page and when you submit and verify your website with these search engines; though they can still display your webpage nonetheless, submitting your website makes it easy for search engines to index your site.
So when these companies contact you and claim they can optimize your website for search engines and it to rank on the top spot in less than a week…well that is not true. Reading from the above methods, there’s a lot involved to get that done and they will usually not ask for too much personally details just your credit card information. What they actually do is run pay-per-click advertisements (PPC ads) which is very different from SEO. The promise of getting your website to rank top in less than a week is what pushes them to ask for so much money and don’t deliver.
So be careful and be wise, do not trust every email about SEO until you understand exactly what you’re getting yourself into.